Oct 21, 2011

'Star Wars' merchandises have earned more than the movie series over the years.

Howard Roffman, the president for Lucas Licensing, which is behind the 'Star Wars' merchandising empire has revealed the secrets of the brand's success and longevity.

Although, the movie franchise has made an impressive 4 billion dollars at the box office since the release of the first film in 1977, the sales of toys, video games, clothing and books....more
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