Adidas Bets on a Soccer-Shoe-with-a-Chip

, which started ramping up its soccer business in the mid-1990s, has sought to surpass the German company as the sport's biggest brand by sponsoring top teams like Barcelona and popular players such as Real Madrid's Cristiano Ronaldo.
Now Adidas has unveiled a new play to stay ahead: a shoe that uses an embedded chip to ..BusinessWeek