Forget vegetarian, flexitarian is the new way to live!

The number of consumers who are reducing their consumption of animal-based products is on the rise in the US, a new study has found.

Professionals from the Institute of Food Technologists have also found that the number of consumers who follow strict vegetarian or vegan diets in the U.S. is relatively small, Newswise reported.

These "occasional" vegetarians, who are also called flexitarians, can be categorized into two groups, semi-vegetarians and meat reducers.

While semi-vegetarians follow a vegetarian diet part of the time, but still eat some meat and dairy products, meat reducers are not trying to follow a vegetarian diet, but are ... BNN