Dec 6, 2011

Executives of microblogging site Twitter are increasingly working with TV editors during live shows to help them understand what is trending on the site and how to change their footage accordingly.

According to a report in The Times, for the past four years Twitter executives have been working with the likes of MTV to help them know how to focus live shows in line with what's trending on the site.

For instance, during the recent MTV Video Music Awards, Lady Gaga became a trending topic on Twitter, after her dress made of meat caused a storm. Consequently, the camera crews at the MTV event duly focused more of their coverage ... BNN
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